![]() So here, we'll show you a few ways you can use GIFs in your email marketing strategy the right way. But this can be achieved only when it is done right, which is tricky. When used in email marketing, GIFs have the potential to increase revenue by 100%, as it did for Dell. In addition, it can help paint a picture in their mind about the idea, which might be challenging to do using just text. They help you explain or showcase a concept without using a lot of words. They are also much smaller in file size than video, making them load faster and providing a good customer experience. Most different email clients support GIFs compared to embedded videos. They can be a replacement for embedded videos They can also help guide the viewer's eyes towards the CTA placed below or near it, which helps increase the click-through rate. GIFs are eye-catching and mesmerizing to look at, which can capture your subscriber's attention and make them want to read through the email rather than get distracted by something else. They help grab the reader's attention and make the email engaging There are several ways in which GIFs, when used in emails, can benefit your email campaign. GIFs can be a fun way to express your thoughts and feelings, but that's not all they can do. Stickers - Animated illustrations with a transparent background. Video-based - Short video clips pulled from various sources like movies, soap operas, and videos.Īnimation-based - Animated illustrations created by animators or illustrators.They are short voiceless animations created from video clips or images played in a sequence repeatedly every few seconds. GIF (Graphics Interchange Format) is a bitmap image format (like PNG or JPEG) created by CompuServe in 1987. ![]() Tips and trends you can follow when you use GIFs in emails Your audience doesn't respond well to emails with GIFs The GIF serves no purpose or lacks context The GIF file in the email doesn't load fast Problems you might run into when using GIFs in emails
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